An Aviation Industry Under Pressure

We view the industry though a divergent geopolitical and demographic lens: 

• Four key external pressures, driven by long-term geopolitical and demographic trends, mean that 2019 is what we now refer to as Peak Aviation; the industry will be permanently smaller (relative to GDP) than what we were accustomed to.
• Plus, as worldwide supply chains and economies recalibrate, US carriers in particular will realign their air service priorities.
• COVID did not change the trajectory of commercial aviation; it just accelerated what had already been underway (despite being mainly unnoticed – even by us!) since the end of the Cold War.

In the midst of all this, airlines expect more marketing help from their airport partners than ever before, yet typically do not provide the kind of management information airports need to adopt and then optimize effective strategies and plans. That’s where we come in.  We apply our insights to develop proprietary approaches and products to provide you with actionable intelligence to cut through the noise, so you can make better management decisions in time to affect your outcomes.